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Levi Strauss & Co. CEO, Chip Bergh, On Managing The Intersection Of Tradition And Innovation – True North Partner Management
![Levi's® on Twitter: ".@jeanstories sneaked a snap of the denim they designed in our Eureka Innovation Lab. Shop the collection on 10/22. https://t.co/Tyn9XVhGoF" / Twitter Levi's® on Twitter: ".@jeanstories sneaked a snap of the denim they designed in our Eureka Innovation Lab. Shop the collection on 10/22. https://t.co/Tyn9XVhGoF" / Twitter](https://pbs.twimg.com/media/CRxuBl_UAAAR1CF.jpg:large)
Levi's® on Twitter: ".@jeanstories sneaked a snap of the denim they designed in our Eureka Innovation Lab. Shop the collection on 10/22. https://t.co/Tyn9XVhGoF" / Twitter
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Interview: "We treat the Lab as a rapid prototyping facility, where an idea can be turned into a pair of jeans."
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