![Facebook videos, targeted texts and Clive Palmer memes: how digital advertising is shaping this election campaign Facebook videos, targeted texts and Clive Palmer memes: how digital advertising is shaping this election campaign](https://images.theconversation.com/files/271907/original/file-20190501-142959-1rtrybn.png?ixlib=rb-1.1.0&rect=0%2C0%2C3994%2C1994&q=45&auto=format&w=1356&h=668&fit=crop)
Facebook videos, targeted texts and Clive Palmer memes: how digital advertising is shaping this election campaign
![Labor and the Liberals are waging an election meme war – but what is the point? | Australia news | The Guardian Labor and the Liberals are waging an election meme war – but what is the point? | Australia news | The Guardian](https://i.guim.co.uk/img/media/0acf69b55a2a6d75fc2eae9f25738b76a3f47d7f/0_0_685_809/master/685.jpg?width=300&quality=45&auto=format&fit=max&dpr=2&s=86aab552263749807dac2a6e36efa880)
Labor and the Liberals are waging an election meme war – but what is the point? | Australia news | The Guardian
![Victoria Fielding on Twitter: "Almost every attack meme the Liberal Party produces uses news headlines, mostly from the Australian, sometimes from other Murdoch or non-Murdoch newspapers. See how the newspaper headline is Victoria Fielding on Twitter: "Almost every attack meme the Liberal Party produces uses news headlines, mostly from the Australian, sometimes from other Murdoch or non-Murdoch newspapers. See how the newspaper headline is](https://pbs.twimg.com/media/D0N3wXnVsAETKKA.jpg)
Victoria Fielding on Twitter: "Almost every attack meme the Liberal Party produces uses news headlines, mostly from the Australian, sometimes from other Murdoch or non-Murdoch newspapers. See how the newspaper headline is
![straya mate!" All true...we do have malls, though. | Australia funny, Australian memes, Aussie memes straya mate!" All true...we do have malls, though. | Australia funny, Australian memes, Aussie memes](https://i.pinimg.com/736x/23/1d/f3/231df34881139909ce8846964f5be8c2--aussie-memes-australian-memes.jpg)
straya mate!" All true...we do have malls, though. | Australia funny, Australian memes, Aussie memes
![Labor and the Liberals are waging an election meme war – but what is the point? | Australia news | The Guardian Labor and the Liberals are waging an election meme war – but what is the point? | Australia news | The Guardian](https://i.guim.co.uk/img/media/9d64bcbfd776017608e3fe16cf786bab9ab4b42b/0_11_491_615/master/491.jpg?width=445&quality=85&dpr=1&s=none)
Labor and the Liberals are waging an election meme war – but what is the point? | Australia news | The Guardian
![Australian politician, Clive Palmer, uses PewDiePie in a meme for his political campaign : r/PewdiepieSubmissions Australian politician, Clive Palmer, uses PewDiePie in a meme for his political campaign : r/PewdiepieSubmissions](https://preview.redd.it/vvcoo4exzzt21.jpg?auto=webp&s=514c9f6832e33652b70cfff8b6f1e54d0f940c07)